New Trai Regime to Encourage Broadcasters On being asked about which stakeholders would be the ones to benefits from the new Trai tariff regime, the chairman replied by saying that the new regulations were kept in place keeping everyone in mind, thus they would benefit everyone including the Pay and Free to Air (FTA) broadcasters, MSOs, DTH operators etc. He also added that in the previous pricing method, the subscribers did not know the actual pricing of the channels and the practices were discriminatory. However, with the new regulations, this has been made fair as now the consumers can choose the channel of their choice, and this choice has to be provided in a time-bound manner. Sharma added that this is bound to encourage the broadcasters. Trai Suggests Way of Decreasing Bill for Subscribers On the topic of increased prices for subscribers, Sharma said that previously almost all subscribers had an unnecessary number of channels on their subscription and the subscribers paid for them. However, with the new rules that is not the case as it has been drafted keeping in mind that the consumers would choose and only pay for the channels that they watch. He also noted that as per BARC report, 90% of the subscribers flip less than 50 channels, so if the channel selection is done with proper thought then the consumers would actually be able to save on their monthly subscription. New Trai Regime to Also Attract Foreign Investors to the Industry He further added that the new tariff regime would also attract foreign investors and large investments as previously there were discriminatory practices and non-transparent transactions which would be hindered such opportunities. Now with transparent practices, the industry is likely to be a more attractive avenue for big foreign investors. On the issue of BARC, Trai chairman remarked that it was wrong of the data agency to stop publishing data following the days of implementation of the new tariff regime since a change in viewership was obvious. He said that these changes signify market dynamics and would have been a true reflection of the situation. He added that in the coming days, Trai is also going to take appropriate action where necessary when it comes to OTT apps. Lastly, the Trai chairman also said that given the number of stakeholders involved, the implementation of the Trai tariff framework was a hard task, but now that it is in action, the market forces are at play, and the effects of the new rules will be visible shortly.
