Prachir Singh, a senior analyst at Counterpoint, shared that over 20% of the annual smartphone sales happen during the four to five weeks period in India. Singh shared that estimates suggest a 9% YoY decline in terms of smartphone unit sales as the same trend was noticed in China, where the unit sales declined by 10% YoY. The analyst also said that India is going into this festive season with the highest ever channel inventory of more than 10 weeks.
Average Selling Price (ASP) of Smartphones in India to Go Up to Highest Ever Level in India
Tarun Pathak, Research Director at Counterpoint, shared that the average selling price (ASP) of smartphones will be the highest ever and may record a 12% to 15% YoY growth, and consumer demand for mid-tier and premium segment smartphones is going to be high. “The various promotions and offers targeting the >INR 15,000 segments have already been announced by the brands and channels on social media. The increasing affordability of these devices due to promotions and offers will drive their sales. This will be further supported by the 4G-to-5G migration. According to our estimates, one out of every three smartphones sold during the festive season will be a 5G smartphone,” said Pathak.
