Bharti Airtel Takes a Jab at Reliance Jio The new tweet that we are talking about comes from Bharti Airtel’s official twitter account, and it says “For some, unlimited means something else. For us, unlimited voice calls have always meant truly unlimited voice calls. Switch to Airtel now.” The tweet is also accompanied by a video which denotes “free is not equal to 6 paise per minute.” It is worth noting that with this tweet, Bharti Airtel is clearly solving two purposes. Firstly, with this, Bharti Airtel has clarified its customers that it is not going to charge anything on its outgoing calls, similar to how Reliance Jio is doing for its customers. Secondly, Airtel is grabbing this opportunity to lure subscribers to its network and is rolling out this campaign to have the edge over the rival telecom operator which has started charging this amount even from the subscribers who have unlimited recharges. Bharti Airtel has also rolled out a new hashtag, which goes #abtohsahichuno and with this telco is clearly taking a jab at the Mukesh Ambani led telecom operator. It is worth noting that the battle over IUC has been persisting since the last few months. The Interconnect Usage Charges are something that telecom operators pay to each other at the end of every month for carrying calls on their network. So, for example, if a Reliance Jio customers dial a number to Bharti Airtel network, then for Reliance Jio will be obliged to pay for the call at the rate of 6 paise per minute. This rate is what Reliance Jio is charging from its consumers. To recall, previously this rate was fixed at 14 paise per minute but Trai, in its attempt towards zero IUC had lowered the rate to 6 paise per minute. Bharti Airtel and Vodafone Idea Helped by 2G Customers On the other hand, Bharti Airtel and Vodafone Idea are the telecom operators who are not charging any IUC from their subscribers because they have 2G customers on their network in large numbers which are driving the revenue for them. Whereas in the case of Reliance Jio, the telecom operator only has a 4G network, and hence this results in a net IUC payout for the telco at the end of each month. Up until now, Bharti Airtel and Vodafone Idea had been net IUC gainers since most of the outgoing calls were being made from the Reliance Jio network only. The move of reducing the ringing time was actually an attempt by Reliance Jio to turn the outgoing calls to incoming calls so that it would create network symmetry.
