4G Consumption Was Driven by Popularity of Videos in India The Nokia study indicated that 4G consumption was mainly driven by the popularity of videos in the country. A growing number of smartphone users coupled with cheapest mobile data plans in the world and rural internet penetration helped popularise videos in the country. He added that data consumption in India is probably the highest in the world, ahead of markets like China, the US, France, South Korea, Japan, Germany and Spain. Interestingly, broadband penetration in India is just 47%, way behind China (95%) and other European nations (100-115%). Also, Nokia expects that mobile broadband in India is further expected to grow in the near future. The report points out that several innovative Industry 4.0 use cases will also drive uptake of private LTE in the country. Private LTE is like local LTE with dedicated infrastructure to provide service to a premise, independent of the fluctuations in wide network. This means a private mobile network meant for industrial and business uses. Nokia had previously partnered with Bharti Airtel to offer private wireless networks to businesses in banking, financial services and insurance (BFSI), information technology-enabled services, media and services, manufacturing and distribution.
